Isolate and examine individual rather than aggregate user behavior. The Cohort Analysis report lets you isolate and analyze cohort behavior. For example, all users with the same Acquisition Date belong to the same cohort. Cohort AnalysisĪ cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. Depending on your criteria for new releases, you can use this report to compare either a large-scale change or specific feature adjustment.įor data to appear in this report, you must include the same property tracking ID in every updated release of an app. App VersionsĬompare performances of different versions of your app. With that information in hand, you can determine a profitable allocation of marketing resources to the acquisition of those users. For example, you can see lifetime value for users you acquired through email or paid search. Understand how valuable different users are to your business based on lifetime performance across multiple sessions. To compare data for 1 Day, 7 Day, 14 Day, and 30 Day Active Users in the same graph, click the checkbox for each metric that appears above the chart. Each n-Day group includes the last day in your active date range.īy default, the line graph only displays the 1-Day Active Users. Users are grouped by the number of unique users that interacted with your app within an n-Day period, specifically 1-Day, 7-Day, 14-Day, and 30-Day. With this report, you can see how often your users interact with your app, and compare the drop-off rates for users over different periods of time.
Mobile audience in undistracted audience full#
Hover over sections of the OS Versions and Top Network Operators reports to see more details, or click the report title to jump to the full report. Get the big-picture view of your Sessions and Audience, including Average Session Duration, total number of Screen Views, Screens Viewed per Session ( Screens/Session), the percentage of New and Returning Users, and the top Languages and Location of users.
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